about
Diet Chef is the UK’s leading home delivery diet company with over 100,000 customers.
packaging sleeves
Diet Chef needed a new packaging sleeve design for their new ‘frozen’ range of ready meals. We created multiple design concepts for the sleeves, and they then allowed the public to vote and choose which one they preferred. The end result was a very clean and modern sleeve.
direct mail
To introduce the new ‘frozen’ range, we then assisted in creating a direct mail campaign, which included a sales flyer and personalised letter. The offers stand out in roundels and the key points are in bold to draw the reader’s eye to them.
